MEMO TO: AFNN Cultivar Committee and Board members
FROM: David Drylie, RLA, Owner- Green Images
Discussion: Supporting AFNN Directory listing Florida Native Species and all cultivars and varieties, regardless of origin.
Current AFNN policy disallows listing Florida Native Species cultivars and varieties if the origin is not known within the political state boundaries of Florida.
I, David Drylie, RLA, Green Images, find this policy arbitrary and inconsistent with most Florida municipal and county landscape codes. Further, AFNN’s integrity in supporting member nurseries business interests in a fiercely competitive marketplace is harmed by such a myopic and counter-productive policy.
I propose we reverse current AFNN policy and list ‘all’, Florida Native Species, cultivars and varieties in our annual Directory, as footnoted. I support my request with the following arguments.
1. Florida Native Species, as defined in the FNPS ‘native plant’ definition, only speaks to the genus and species. Per the FNPS definition adopted by AFNN, we have every right to list all horticulture cultivars and varieties of Florida Native Species, and remain consistent with FNPS and our AFNN mission statement and policies.
2. Most, ‘urban landscape projects’ do not share, ’plant community restoration’ goals or objectives. Research supports; a minimum of 40 acres of land is the minimum continuous acreage required to be managed successfully , as late succession native plant community with all the right biological components and densities. Urban landscape projects must meet difficult horticultural and beautification challenges usually without regard to many biological criteria important to a ‘restoration-type’ project.
3. Most of my current plant sales are to the emerging and expanding urban landscape market and many of those sold to meet local government landscape code requirements. Cultivars and varieties of Florida Native Species are critical to my business and my ability to provide for my family. Like it or not, the urban landscape plant market requires consistency and uniformity in large flowers and shiny leaves, often found only in cultivars and varieties.
4. Landscape Architects, designers, urban foresters and local governments require and request cultivars and varieties. Their clients require and request cultivars and varieties. This is the reality of the current, multi- billion dollar horticultural marketplace in Florida.
5. I would guess over 80% of our AFNN member sales are to the urban landscape plant market and those sales are for projects with simple beautification goals.
6. Should AFNN continue to support only esoteric plant community restoration objectives and policies, we will soon lose members and the niche in the urban landscape marketplace we have worked twenty years to capture.
7. I support an AFNN policy or statements encouraging the use of regional seed sources for ‘regional plant community restoration projects’.
8. I support the use of an easy-to-read symbol/footnote on all Directory listings for those Florida Native Species cultivars or varieties whose origin is not known from Florida. I only support listing out-of-state origin cultivar listings if they are clearly distinguished from Florida origin cultivars.
Example: Magnolia grandiflora, ‘Little Gem’, is in fact a Florida Native Species and always will be. The ‘Little Gem’ magnolia originated in South Carolina and is widely used and sold in Florida. I’ll just guess, the ‘Little Gem’ represents $250,000 in annual sales to the urban landscape market.
Multiple varieties of Ilex vomitoria are not found in our AFNN Directory and yet Ilex vomitoria is one of the best Florida Native Species for urban landscapes.
9. Between 1985 and 1995, AFNN member sales were dominated by the wetland restoration market. By 2005, this has dramatically changed with the successful expansion of urban landscape sales. I ask each of you to evaluate where your bread is buttered. Also, recognize we have lost members and discourage many new members because we do not currently list out-of-state origin Florida Native Species cultivars. AFNN is not the FNPS. AFNN is an association of business owners with native plants and making money to feed our families, as a common interest.
10. Our AFNN Directory is circulated at the SNA show in Atlanta each year. Expanding our Directory listings to include ‘all’ Florida native species cultivars and varieties should increase member sales throughout the Southeast US.
I respectfully request: the AFNN Board of Directors request the full membership vote, to reverse current AFNN policy and list ALL Florida Native Species cultivars and varieties, as footnoted, in our 2006-2007 AFNN Directory.